Jay, founder of HostFlap

About HostFlap

Hi, I’m Jay. I build AI for hosts.

I founded HostFlap in 2026 to give every short-term rental the front desk a hotel has: someone who answers guests at any hour, in any language, and knows the house inside out.

The story

From 1,100+ host projects to one product

I started in 2018 as a freelancer helping short-term rental hosts around the world: listings, pricing, guest messaging and direct bookings. Since then I’ve completed 1,100+ projects for hosts and property managers across the US, Latin America, Europe, the Caribbean and Asia.

As a host and co-host myself, I kept seeing the same pattern. Good homes, good hosts, and the same 20 guest questions arriving at the worst possible time. Where’s the key? Is there parking? Can we check in early? The answers were already written down somewhere. Guests just couldn’t find them.

HostFlap turns that knowledge into AI that works for every property. Our first product, Hala, is a guidebook that answers: it talks to guests in their own language, using only the host’s information, and hands anything sensitive back to the host.

We’re building for hosts worldwide, with Arabic support for holiday homes in the Gulf, including Doha and Dubai.

How we build

Five principles

Facts, not guesses

Hala answers from the host’s own information. When it doesn’t know, it asks the host.

The host stays in charge

Anything sensitive goes to a person: complaints, refunds, emergencies, booking changes.

Inside platform rules

Built to work with Airbnb, Booking.com and Vrbo, never around them.

Simple for hosts

One link, one QR card, no new software to learn.

Fair, per-property pricing

Pay for the properties you run. Cancel any month.

Roadmap

What we’re building

One product at a time, built with the hosts who use it.

  1. Live

    Hala guest link, QR card and website chat

    Guests open one link and ask anything, in any language.

  2. Live

    Listing Doctor

    Free score and fixes from your listing link.

  3. Pilot

    Hala on WhatsApp

    Hala answers on your own WhatsApp Business number. You still see every chat.

  4. Next

    HostFlap Guard

    A friendly mid-stay check-in that catches problems before they become reviews.

  5. Next

    HostFlap Direct

    Your own booking page: guests request dates, you approve, they pay you directly.

  6. Later

    PMS connections

    Hala inside your Hostaway and Hospitable inbox.

Want to talk hosting, AI or partnerships?

Book 20 minutes with me, or send a message. I read everything.